Social Media and Digital marketing specialist

About Us:

Easy Aerial delivers custom hardware/software solutions to clients from a diverse variety of industries. Please visit our website, www.easyaerial.com, for more detailed information. Our team is made up of upbeat, passionate, and motivated people. If this describes you and you have the skills listed below, we want you to be a part of our fast-growing, well-established startup.

Job description

The exciting and fast-growing Unmanned Autonomous solutions (Drone-in-a-Box) company Easy Aerial is recruiting for a social media and digital marketing specialist. At Easy Aerial, you will lead, run, and manage the company’s marketing assets. You will establish and communicate a clear marketing plan. This role is the point of contact to all services providers and marketing agencies working with Easy Aerial teams!

Responsibilities

· Build and execute global integrated digital campaigns across paid, owned, and earned channels to drive awareness, consideration, and adoption of products, software, and services

· Oversee cross-channel, integrated digital marketing campaigns end-to-end from research and strategy, media buying and tracking, creative concept and asset development, execution, optimization, and post-launch review

· Drive funnel optimizations and specific product/feature adoption among targeted audiences

· Structure ongoing tests to measure program impact and effectiveness of creative, segmentation, and channel to analyze and improve performance against business key performance indicators

· Utilize analytical ability to evaluate and improve end-to-end customer experience across multiple digital channels and touchpoints

· Project manage and coordinate digital campaign operational efforts across channels, including managing agency and vendor relationships

· Synthesize learnings into actionable insights to shape plans and report best practices with cross-functional teams

· Collaborate and build relationships with broad cross-functional partners including brand and design, marketing, engineering, analytics, product, and external partners and agencies

You:

· 4+ years of experience in digital marketing

· Experience conducting qualitative and quantitative research, analyzing data, data visualization, developing hypotheses, synthesizing insights and recommendations

· Experience leading and managing marketing database, SEM, email, social media and/or display advertising campaigns

· Experience with various Interfaces: Ads Manager, LinkedIn, etc.

· Experience with digital and web analytics and data tracking tools (e.g., Google Marketing Platform)

· Experience working with ad serving tools and DSPs

· Experience building and deploying campaigns

· Experience presenting ideas to several stakeholders at once

· Experience collaborating and coordinating with internal and external cross-functional teams

· Experience with digital marketing and digital measurement latest trends and best practices

· BA/BS degree in business, marketing, economics, or related field

· Website management and technology experience including WordPress, CMS, HTML, CSS,